melon logo korea

The Record Label Industry Association of Korea has been surveying 1,500 streaming subscribers about their activity, including their favourite DSPs.

According to Korea Bizwire, 52.7% chose Melon, the well-established Korean streaming service. That put it well ahead of YouTube Music (31.2%) and four other home-grown DSPs: Genie (20.2%), Flo (11.5%), Vibe (9.2%) and Bugs (8%).

What about the big global players? Apple Music polled 7.3% and Spotify 4.7% in the survey, which (as keen mathematicians will already have twigged) allowed people to choose multiple services in their answer.

The responses chime with a study published in February 2022 by research firm Mobile Index, which we reported on in our recent South Korea country profile.

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Stuart Dredge

Music Ally's Head of Insight

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