The way YouTube’s Content ID system works is well known. When a video uploaded by a YouTube user includes copyrighted music that is detected by the system, the rightsholder can block the video; run ads against it and receive the revenues; or leave it be while monitoring its viewing stats.

What’s been missing in the past is an option to share those revenues with the creator of the video, but there may be a change coming.

“We are starting to experiment with ways to grow creators’ music options for their content. This includes introducing the ability for creators to access our partners’ music while still being able to earn revenue on their videos,” explained YouTube in a recent update to its ‘Test Features and Experiments’ page.

“Right now we’re still building and testing with a limited set of creators, and will have more news to share in the coming months.”

The very-relevant context for this? Two days before YouTube’s announcement, Meta announced its ‘Music Revenue Sharing’ initiative, which will offer a 20% rev-share for creators who use licensed music in their videos on Facebook.

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