Sit down, open the smelling salts, and ask a colleague to catch you if you faint at this shocking news: teenagers in the US really like YouTube and TikTok. Who knew?! But enough flippancy: the latest study by the Pew Research Center in the US is well worth your time today to understand some of the shifts in this behaviour.
It surveyed 1,316 teenagers and their parents in the US about their social media and technology habits. Topline findings: 95% of 13-17 year-olds in the US are using YouTube, well ahead of the other platforms covered in the study. Within those, however, TikTok (used by 67%) has overtaken Instagram (62%), Snapchat (59%), Facebook (32%) and Twitter (23%).
The graph showing Facebook’s decline from being used by 71% of teens back in 2014-15 to 32% now is quite something. But the research also digs into how much teens are using these various services.
“About three-quarters of teens visit YouTube at least daily, including 19% who report using the site or app almost constantly,” noted Pew. “A majority of teens (58%) visit TikTok daily, while about half say the same for Snapchat (51%) and Instagram (50%).” The full study has more on demographic differences, and how US teens feel about their time on social media.
Get A Free Music Ally Account
Access unlimited News articles on the site, PLUS a trial of Music Ally’s subscriber-only services, including our industry-leading daily Bulletin email.
Related posts
The digital marketing guide: expert insight, case studies, fresh approaches, and overlooked opportunities.
