Dolby has been steadily signing up streaming services to use its Dolby Atmos spatial audio technology. Apple Music, Amazon Music and most recently Tencent Music’s QQ Music have all adopted the tech, among others.
In Dolby’s latest financial earnings call, the company provided an update on support from the other key part of its value chain: artists. “We have two-thirds of the top 100 Billboard artists that have one or more songs available in Dolby Atmos,” said CEO Kevin Yeaman.
He also highlighted Dolby’s work with the MGM venue in Las Vegas, with a live venue where artists can “perform live in Dolby Atmos”. Usher recently became the first with a residency at the venue. Yeaman said it “gives us an opportunity to engage directly with artists who are coming through that venue for their residency, which just also kind of fuels the pipeline for more content, more artists”.
Dolby has also recently added UnitedMasters to its list of partners.