Beyoncé’s ‘Renaissance’ album is a big cultural moment, but how big AND long-lasting a streaming moment will it be?
Analytics firm Chartmetric has been doing some interesting digging into its data on how the album is being playlisted by key DSPs, as well as comparing these figures to another recent tentpole album release, Adele’s ’30’.
One of the key findings concerns Spotify and Apple Music, with Chartmetric suggesting that “even though Beyoncé’s new album seems to be reaching more people than ever before on Spotify, Renaissance’s Spotify chart performance is somewhat lackluster… quite a contrast from Apple Music, where ‘Break My Soul’ is in the No. 4 spot and practically her whole album is on the Daily Top 100”.
Its conclusion: “Whether because of curatorial bias or platform userbase bias, it’s clear that Apple Music is benefiting Beyoncé more than Spotify at the moment.” But with remixes of ‘Break My Soul’ already rolling out, and the certainty of plenty more plans over the coming months, ‘at the moment’ is a key bit of that last sentence.