Indian DSP Wynk Music gets into distribution with Wynk Studio


SoundCloud, Tencent Music and TikTok are just three of our industry’s DSP partners who’ve expanded into music distribution in various ways. Now you can add Indian streaming service Wynk Music to that list.

This week it launched Wynk Studio, a distro for independent artists that is aiming to have 5,000 musicians on its books in the next year. The plan is to help artists release tracks on Wynk Music and other streaming services, while also providing analytics and helping them to make money.

Wynk, which is owned by telco Airtel, also said that it has a fund totalling Rs 100 Cr ($12.6m) set aside to promote promising artists who come through Wynk Studio, and that it already has more than 100 artists signed up.

One of its focuses will be on artists making ‘regional’ music, which is a big growth area in India. Indeed, as part of the announcement, Wynk said that regional songs are now 30% of Wynk Music streams, thanks to spikes for tracks recorded in Oriya, Gujarati, Assamese, Marathi, Telugu and Bhojpuri.

Written by: Stuart Dredge