Is your glitzy music awards event even happening if it’s not also got a version on Roblox? That’s how things seem to be going, with MTV’s Video Music Awards (VMAs) the latest to test the waters on the popular games platform.
The VMA Experience launched on 12 August on Roblox, with a mixture of mini-games, collectible tokens and a feature to vote for the event’s Best Metaverse Performance award – a new inclusion this year. MTV worked with developer Super League Gaming, one of the bigger agencies focused on metaverse campaigns for brands, on the experience.
At the time of writing on 15 August, it has garnered nearly 300k visits and 4.4k favourites (where players bookmark it for easy access), which could be seen as a slow start. As the publicity ramps up around the awards, we’d expect interest to pick up.
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