There is a growing debate about just how big an impact Apple’s recent privacy changes have had on the online advertising landscape – including businesses like Meta. However, Bloomberg claims that Apple is now also planning a significant expansion of its own advertising business.
Well-connected Apple-watcher Mark Gurman reported on the ambitions of the company’s advertising boss Todd Teresi. “It’s generating about $4 billion in revenue annually, and he wants to increase that to the double digits,” reported Gurman. “That means Apple needs to crank up its efforts.”
Currently, Apple sells ads to developers in its App Store, as well as within its News and Stocks apps. The report suggests that this could ultimately extend into Maps, Podcasts and Books (as in ads in the Books storefront, not within ebooks themselves) and Apple TV+.
Apple Music isn’t mentioned, but we wonder if the company will ever be tempted to explore a Spotify-style ‘two-sided marketplace’ with ad units for labels and artists…
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