The vinyl revival has created one much-talked-about challenge for labels and artists in recent years: a crunch at manufacturing plants that has considerably lengthened the lead times required to get a pressing away. So we’d imagine British startup ElasticStage, which has just raised £3.5m ($4.2m) in seed funding, will be attracting some interest from within the industry.
It claims to have a new (and patent-pending) technology for manufacturing vinyl that drastically cuts down lead times; doesn’t use PVC and cuts down on heat and energy usage; and can be used on-demand by clients for orders of as little as one record at a time. Count us intrigued.
Music producers (Paul Epworth, Dan Grech-Marguerat) and management execs (Ryan Walter, Tim Parry, Ed Millet) are among the investors, with ElasticStage planning to open its first ‘production and fulfilment centre’ in London by the end of this year.
And watch for this: “We are already in talks with a major DSP for integrating our tech,” said CEO Steve Rhodes as he announced the seed funding.