In July we reported on veteran music player Winamp’s plans to revamp itself, including a B2B business built around providing services for musicians. This week, the company opened that up with a signup process for 25,000 artists and audio creators.
They’ll be able to get first access to tools including distribution, royalty administration and creator-level subscriptions. Those 25,000 guinea pigs will get a year’s free access to tools that will ultimately be premium (paid) services, with the new features due to unlock in September. All this is being bundled into a ‘Creator Pass’ program, with signups available here.
In July, Winamp boss Alexandre Saboundjian outlined the thinking behind the company’s plans to help artists launch their own subscriptions. “The business model is really normal… they can create different types of tiers, they can create different types of subscription, and they decide the type of content they want to share with their fans,” he said then. “In our model, 85% of the revenue will go back to the artist.”