blackpink youtube shorts

We wrote last week about the YouTube-fuelled launch campaign for K-Pop stars Blackpink’s new single ‘Pink Venom’. How did that go? Well, it’s broken this year’s record for most music-video views in its first 24 hours on that platform, racing to 86.2m according to Variety.

Three days later, it’s on more than 144m at the time of writing. It’s fourth in the all-time ‘first 24 hours’ rankings for YouTube – a chart whose top five is a K-Pop clean sweep with BTS taking the top two spots, and Blackpink the other three.

‘Pink Venom’ isn’t just a YouTube thing though: the track has also gone gangbusters on Spotify, topping its Top 50 Global chart, apparently making Blackpink the first all-woman group to achieve that feat.

It is a different scale of streams, mind: 19.4m on Spotify at the time of writing, less than 14% the YouTube total, with the caveat that the two platforms’ figures update at different time intervals.

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Stuart Dredge

Music Ally's Head of Insight

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