Anti-touting campaigners the FanFair Alliance have teamed up with British broadcaster ITV for an investigation into who’s selling tickets on secondary platform Viagogo.
They counted more than 11k tickets for 174 festivals and outdoor events this year. “Of those, just over two-thirds were being sold by just three so-called ‘traders’, with a combined face value of around £730,000,” reported ITV News. “The total they were attempting to sell them for, though, was much higher – an estimated £1.7 million.”
The article is an eye-opening exploration of how some of these professional traders are operating on Viagogo, including advertising tickets for sale that they have not yet bought themselves. Viagogo’s spokesperson told ITV that it had “acted swiftly to remove the relevant listings and have returned several to the site that have clearly demonstrated that they are legitimate and valid”, but the investigation will raise more questions about how traders are using its platform.
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