He’s gonna rock it ’til the wheels on the bus fall off! Yes, Snoop Dogg’s latest business venture is seeing him get into the lucrative YouTube children’s music game. He’s launching an original series called ‘Doggyland – Kids Songs & Nursery Rhymes‘ on YouTube, as well as on its YouTube Kids app.

The show will star a troupe of colourful canine characters who’ll sing and rap “educational songs that teach social, emotional and cognitive skills for toddlers to 8yr old children in a positive and upbeat environment”. Snoop himself will voice the main character Bow Wizzle.

It’s a partnership with producer Claude Brooks (who created kids’ franchise Hip Hop Harry) and musician October London. The series is accompanied by an album that will be released on music streaming services.

Nursery rhymes have been big on YouTube: the third biggest channel on the platform is currently Cocomelon, for example, although its parent company Moonbug Entertainment has been criticised for its approach to performing rights royalties.

Snoop, one would hope, will avoid that pitfall.

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