Lawrence Peryer, the Lyte COO who recently appeared on the Music Ally Focus podcast, has made an interesting claim in a Bloomberg Soundbite article, connecting the climate emergency with changing behaviour in ticket sales: “One of the reasons ticket sales often now occur close to an event, rather than weeks or months ahead of time, is the weather. Climate change. Fans likely don’t want to spend a day in record-high temperatures.”
Of course, the climate emergency is not the only factor: in a seperate Bloomberg piece, Peryer and others talk of the “chaos” of the post-pandemic live show bottleneck, as artists rush to get back on the road, and this, along with the cost of living crisis, is surely a contributory factor too.
(As a side note, Lyte says it is “powering 34% of the North American-based festivals on Billboard’s recently-published Top 50 Festivals of 2022” – suggesting its ticketing system that allows simple reselling is perhaps connecting with gig-goers in an uncertain financial climate.)
While the mile-high writing about the dangers of climate change have been on the wall for many decades, real change only often happens when things start to happen on our doorstep. And maybe this is now the case, after a disrupted summer of extreme weather: so are the live, touring and festival industries ready to roll with the kind of weather wildcard that Peryer describes?
The climate emergency is becoming a more visible issue in touring in a number of ways: Coldplay’s 2023 stadium tour – which almost completely sold out months in advance – was delayed until a wide-ranging sustainability initiative (including audience-generated energy, optimised travel and logistics, and some huge batteries) could be put in place. The band – and climate campaigners – hope that they are creating a new template for touring. It’s possible that fans of other artists will begin to demand that their favourite acts create similarly sustainable approaches.
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