Google Android Logo

Apple and Google have both been under pressure in recent times to tear down some of their barriers for digital services and app developers who want to bill their users directly rather than use the official in-app purchase systems.

In March, Spotify became the lead guinea pig for Google’s new ‘user choice billing’ pilot, enabling direct billing while still ensuring that the Android overseer got a cut of the revenues.

Now the initiative is expanding considerably, with developers of non-gaming Android apps able to sign up to take part in the pilot across Europe, as well as in India, Japan, Australia and Indonesia.

News site 9 to 5 Google reported on the expansion last week. This should be good news for Spotify’s rivals in the music-streaming space, as well as for music/tech startups who deliver their services through mobile apps and use subscriptions or one-off purchases.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *