apple fitness plus

Apple held its latest product launch event last night, with new iPhones, Apple Watches and AirPods Pro earphones. There was also confirmation that its new iOS 16 software will be released on 12 September, including a slate of (previously revealed) new Apple Music features.

As for new music-related news last night, Apple announced that its Fitness+ service will no longer require an Apple Watch, so people will be able to sign up for the $9.99-a-month service with just an iPhone. This applies to the 21 countries where Fitness+ is available, with its music-driven workouts and tight integration with Apple Music.

The changes take effect from 12 September too, with a new series of ‘Artist Spotlight’ workouts to accompany them. Mary J. Blige, The Rolling Stones, and The Weeknd will be the new stars to feature, with branded workouts in disciplines including cycling, dance, yoga, strength and treadmill.

Apple hasn’t said how many people subscribe to Fitness+ – like Apple Music, they’re bundled into its overall figure of 850 million paying subscribers across all its services. However, dropping the Apple Watch requirement should boost its reach, and provide yet another headache for Peloton.

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Stuart Dredge

Music Ally's Head of Insight

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