Mobile music game Beatstar launched a year ago, and has already been downloaded 38m times according to its developer Space Ape Games. The company published some more stats to celebrate the game’s first birthday too.
Music tracks have been played more than 2.5bn times in the game, which has generated $73m of revenues so far. Unusually (and refreshingly) Space Ape Games also said how much of that has been paid out to music labels and publishers: more than $16m. No wonder artists and music companies have been flocking to feature in the game.
We wrote about its premiere of a Black Eyed Peas track in June this year, but since then it has run a campaign with Eminem that generated 3.7m song plays, with 1.3 million players adding his music to their collections.
Beatstar has also just run a free giveaway of the new single from emerging artist (and Epic Records signing) MK xyz, with a big 10th anniversary event for Imagine Dragons’ ‘Night Visions’ album to follow next month.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…