Linkfire launches its ‘next-generation’ bio link for artists


Linkfire’s bio links have become a key part of the music marketing space, among those of its smart-links competitors. Now the company has unveiled its “next-generation” link in an effort to outpace that competition.

New features include design customisations to give music marketers more control over colours, background images and effects; a live preview option to see changes as they are made; clickable image blocks; video blocks; and an email block to drive mailing-list signups. The new version is available to all artists using Linkfire’s service, with the company saying that Capitol Records, Tokio Hotel, Maroon 5 and Michael Bublé are among the early adopters of it.

The launch follows a busy period for Linkfire. The company went public in June 2021 with a listing in Sweden; acquired rival SmartURL in November that year; and then signed a new, deeper deal with Apple Music to expand the data available from that service. Linkfire also recently announced its latest financial results, with revenues up 41% year-on-year to DKK 21.27m ($2.9m) in the first half of 2022, and ‘consumer connections’ (i.e. traffic to its links) up 33% to 1.02bn in that period.

Written by: Stuart Dredge