With music activations still springing up regularly on Roblox, the gaming platform’s plans for evolution are of keen interest to the music industry. Its annual developers conference kicked off on Friday (9 September) with plenty of announcements to chew over.
A growing focus on voice chat – for over-13s at least – was one of them, including an upcoming feature to use webcams to “automatically map your facial movements as you speak, so your avatar can express how you’re feeling”. Meanwhile, new animation capture tools to “significantly cut down on the time and resources needed to create high-quality full-body and facial animations” could be very useful for musicians doing things on Roblox.
Also relevant are Roblox’s plans for age guidelines on experiences – something that could reduce some of the worries around making experiences for artists that aren’t necessarily child-friendly. Some context on that from CEO David Baszucki in an interview with The Verge: “When we got started out, the majority of the people on our platform were under 13. We’ve crossed a huge threshold now where the majority are over 13.”
Finally, Roblox is also doubling down on 3D advertising within the games and experiences on its platform: a feature that’s already being used by the music industry, as we noted in our recent Behind The Campaign about Believe / Knucks.
Tools: platforms to help you reach new audiences
Tools :: Wyng
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