Sensor Tower spends its time analysing data from Apple and Google’s app stores to understand which apps, games and companies are the most successful. Its latest report explains just how few genuinely big players there are in the apps world.
“The top 1 percent of publishers across the App Store and Google Play accounted for nearly 79 percent of new worldwide installs in the first half of 2022,” it noted, while adding that this share has been shrinking over the last three years. Still, it means that around 9,000 publishers generated 72bn installs (a measure akin to downloads) in the first half of this year, while the remaining 891,000 collectively generated 15bn installs.
No surprise who’s top of these rankings: Meta and Google both generated more than 1bn global downloads in the first half of this year: “a 92 percent difference from the third top publisher”. However, when it comes to in-app revenues, another pair of tech giants take the top spots: Tencent with $3.3bn in the first six months of 2022, and ByteDance with $1.3bn.
Note, this is just a partial picture of the money being made from apps, since it covers consumer spending on or in these apps only. Not ad revenues, and not subscriptions paid for elsewhere (e.g. Spotify).
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