HotDrop is the latest startup hoping to help people discover music with an interface inspired by popular social-media platforms. In this case, that means scrolling through a feed of 30-second track clips, with an app that has so far been available in the US through a waiting-list system.
As it prepares for launch, HotDrop is also trying to make sure there are plenty of independent artists on its platform. How? With a tool called HotDrop Studio for indie artists, which will help them to upload their music clips and get analytics on how they’re (hopefully) being discovered in the app.
HotDrop says that its app will enable fans to listen to full songs by the artists they have discovered, as well as reading their bios and following them on other social platforms. An ‘activity’ feed for friends’ listening, and a ‘trending’ one to show what’s proving popular in the app will also be added in the coming weeks.