Taking the prize for the most unexpected entry into digital music in 2022 is Polaroid, the brand best known for its range of instant cameras. This week the company unveiled four Bluetooth music-player devices, and an accompanying streaming service called Polaroid Radio.
The players are colourful boomboxes ranging in price from $59.99 to $289.99.
The radio service is a group of genre-based stations: Itchy Teeth, Polychrome, Iris, Royal Pine and Radio Heatwave, which can be streamed from Polaroid’s website or its new mobile app – which in turn can be controlled by the boomboxes. The pitch is similar to that of Sonos Radio: “In a world of algorithms, Polaroid puts radio back in the hands of real people: artists, DJs, and curators designed stations featuring up-and-coming tracks as well as old favourites.”
The stations are free to listen to, but not supported by advertising. For now Polaroid Radio is available in the US, Canada, UK, France, Germany, Italy, the Netherlands, Sweden, Portugal and Austria.
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