Ofcom logo

British communications and media regulator Ofcom is training its sights on the tech giants again.

Yesterday it announced plans for a market study of Amazon, Microsoft and Google’s position in cloud computing, but also unveiled plans for several other market examinations. Smart speakers being one of them.

The regulator said it’s interested in “the nature and intensity of competition among digital personal assistants and audiovisual ‘gateways’ – such as connected televisions and smart speakers – through which people access traditional TV and radio, as well as online content”.

It’s going to analyse “consumer behaviour, future developments, as well as the role and business models of major players and their bargaining power with content providers” before deciding whether further studies and investigations are needed.

We suspect Spotify, for one, will be picking up the phone to give Ofcom some views on all this – but so will Apple, Google and Amazon.

EarPods and phone

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