Don’t worry if you haven’t heard of Maladroids: it’s only just launching this month. It’s one of the new breed of web3 games built around blockchain technology and “play-to-win” mechanics where successful players can, in theory, make money. Well, tokens. It’s a racing/obstacle course game (a genre popularised outside blockchain circles by Fall Guys) where players can stake cryptocurrency on their performances.
Anyway, there’s a music angle: a partnership with independent dance-music label Armada Music. It will be launching an album by artists Tom Staar and Kryder within the game, with two new tracks dropped every month. The partnership was brokered through Styngr, a startup that’s focusing on licensing commercial music for online games and virtual worlds – including a deal struck in March with Warner Music Group.
Maladroids developer onXRP said that Tom Staar and Kryder will also be releasing audio emotes and audio NFTs through the game in the coming months.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…