There’s a buzz around new David Bowie documentary ‘Moonage Daydream’, and now YouTube is getting in on the promotional action with its short-video feature.
More than 20 exclusive clips from Bowie’s career will be dropping as YouTube Shorts between now and mid-November in support of the film. Some are cut-down edits from familiar moments like the Space Oddity video, while others will be interview clips and rare live footage, all reformatted for Shorts.
YouTube said that it’s the first time Bowie’s catalogue has been made available on Shorts. It comes as the company continues to push the format in competition with TikTok and Instagram Reels.
Earlier this month, YouTube launched its ‘Sounds on Shorts‘ feature to more directly drive people from Shorts to YouTube Music when they discover tracks on the former. It has also recently run a big marketing campaign with K-Pop stars Blackpink, and announced plans to share advertising revenues from Shorts with creators.