Research company MusicWatch has published some new data on music listening in the US, including some stats on the impact of social media platforms.
“On a past three-month basis 73 million listened to music on a social video platform such as TikTok, Instagram Reels, or YouTube Shorts,” claimed the report. “On average, users of social video apps who are listening to content with or about music are spending nearly 8 hours per week on those platforms.”
MusicWatch also offered some numbers for the growth in streaming listeners in the US, estimating that “there are an additional 10M more music streamers in the US compared with year-ago, and 20M more relative to early-pandemic Q2 2020”. That’s 73% of American internet users aged 13 and older.
MusicWatch also estimates that there are now 86 million self-pay subscribers to music services in the US, or 97 million if you include satellite radio service SiriusXM.