Independent firm Marathon Artists launched its own accelerator for music/tech startups in 2016, before holding a second cohort in 2017 and a third in 2020. After a global-pandemic interlude, Marathon Labs is now returning in 2022 with a focus on ‘value creation’.
Six startups have been chosen for this year’s cohort. MuXical is a streaming platform for virtual concerts, artist holograms included, while RootNote is an analytics service for artists, their teams and other digital creators.
It’s an interesting group of companies who’ll now get the chance to refine their offerings by working with Marathon’s team and artists.
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