The music industry’s efforts to improve the quality of its metadata continue, with partnerships key to those improvements. There are two more to tell you about today, starting with a deal between SoundCloud and startup Session.
The latter, co-founded by ABBA’s Björn Ulvaeus, has an app that musicians can use to enter their metadata from the earliest stages of the songwriting and recording processes. Now its users will be able to upload their music AND the metadata directly to SoundCloud from the Session Studio app.
Today’s second metadata deal is between BMG and another startup, Cyanite. Here, the deal revolves around the latter’s AI-tagging technology, which will be used to analyse and tag BMG’s 3m-strong catalogue. Why? Sync. “To identify ‘hidden gems’ in the search for the perfect song for film, TV, games and advertising usages,” as Cyanite put it. The startup’s tech will be part of BMG’s internal BMG Songs system.