Forget that oft-quoted ’60k new tracks are added to music streaming services every day’ stat. Two of the three major labels have upped the figure to 100k.
Both UMG boss Sir Lucian Grainge and WMG chief Steve Cooper cited the new number at recent conferences, according to MBW. Both treated it broadly with the same line too: that it increases the challenges for emerging artists to cut through the noise, which in turn makes the major labels’ marketing and artist development capabilities more relevant than ever. Which, of course, they are duty-bound to say.
100k is now the figure to play with though, following soon after Apple Music’s announcement that it has 100m songs on its service, and that “every day, over 20,000 singers and songwriters are delivering new songs to Apple Music”. Whether that means an average of five songs each is something for the industry to mull.
Former Billboard exec Bill Werde recently suggested that once remixes, remasters and duplicate uploads for different countries are factored in, the true total was closer to 23k than 60k (the accepted stat at the time).
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