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Social apps are working like the clappers to add more features and keep up with their competition. Sometimes those new features are even original, rather than copycat moves!

TikTok announced a range of new features focused on editing yesterday, including making it easier to edit video clips and sounds; position text; add photo and video overlays; adjust the speed of videos; add sound effects; and rotate or zoom in and out of the frame. TikTokers will be eagerly getting to grips with the new features, and so will musicians.

TikTok has also increased the character length for post descriptions to 2,200, which will enable people to explain what they’ve made in a bit more detail (or #alternatively #just #shove #in #even #more #hashtags).

Meanwhile, in ‘features inspired by rivals’ news, TikTok has a new ‘Photo Mode’ so that people can share still images, OG Instagram-style. They can be arranged in carousels with music soundtracks.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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