If you have a YouTube channel, you have a channel URL, which may or may not be a pithy representation of your name or brand. Now YouTube is adding another identity layer for its community of creators: handles.
“Handles will appear on channel pages and Shorts, so they’ll be instantly and consistently recognizable. It’ll soon be simpler and faster to mention each other in comments, community posts, video descriptions and more,” it promised. “Handles join channel names as another way to identify a YouTube channel, but unlike channel names, handles are truly unique to each channel so creators can further establish their distinct presence and brand on YouTube.”
Invitations are being sent out over the next month: the more popular and active your channel is, the sooner you’ll get to pick your handle.
In separate YouTube news, it has announced its latest artist marketing partnership for YouTube Shorts. Lil Baby has launched a #DoItLikeBaby challenge on the service, asking fans to post “a before and after of things they’re levelling up in their own lives, from the everyday to the extraordinary” using his latest track ‘Heyy’.