Creator-focused CRM startup Laylo raises more funding


US startup Laylo has come a long way from its beginnings as a gamified music-discovery app in 2018. One pivot and $5m of funding later, it has been building a business around B2B customer relationship management (CRM) tools for musicians, helping them ping fans with direct messages, emails or texts to promote merch, tickets, content and livestreams, then track the conversions. Now it has raised more money to continue that work.

The latest round of funding, led by investment firm Eldridge, brings its total to more than $8m raised so far. LVRN Management, Create Music Group’s Jonathan Strauss and Method Music’s Sam Evitt were among the music-industry investors taking part in the round.

Laylo also said that it is now running more than 3m ‘drops’ a month for the artists, podcasters, video creators, sports stars and brands who make up its clientele.

Sam Smith, Kodak Black and Calvin Harris are among the musicians to have used it.

Written by: Stuart Dredge