Spatial audio is currently one of the key selling points for Apple Music, and now it’s making its way into one of the most logical environments for this technology: the car.
This weekend Apple announced a partnership with Mercedes-Benz to provide its spatial audio (with Dolby Atmos) as a ‘native experience’ in some of the automaker’s cars. It’s the first time Apple Music’s spatial audio has been available natively in a vehicle in this way. The feature is available in several models, including the recently-unveiled Mercedes-Maybach, whose ‘4D’ sound system includes 31 (!) speakers, including six 3D speakers.
Apple Music has also created a playlist called ‘Driving in Spatial Audio’ for drivers looking for tunes that show off their car’s sonic capabilities. We just hope Roachford is included…