apple merc spatial audio

Spatial audio is currently one of the key selling points for Apple Music, and now it’s making its way into one of the most logical environments for this technology: the car.

This weekend Apple announced a partnership with Mercedes-Benz to provide its spatial audio (with Dolby Atmos) as a ‘native experience’ in some of the automaker’s cars. It’s the first time Apple Music’s spatial audio has been available natively in a vehicle in this way. The feature is available in several models, including the recently-unveiled Mercedes-Maybach, whose ‘4D’ sound system includes 31 (!) speakers, including six 3D speakers.

Apple Music has also created a playlist called ‘Driving in Spatial Audio’ for drivers looking for tunes that show off their car’s sonic capabilities. We just hope Roachford is included

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