Melissa Fernie (head of audience engagement at FUGA), Peter Capstick (label manager of Marshall Records) and Rupert King (Blue Raincoat Artists, the artist management arm of Blue Raincoat Music) explain why the band signed to Marshall Records for their new album, how their campaigning around Black identity and gender identity gave them new impetus, where careful audience segmentation refined and grew their fanbase marketing and why Discord is proving the perfect platform for them.
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