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It’s a mark of the pace at which things are moving that the first time Music Ally is writing about Israeli startup Tetavi, it’s already rebranding. The company will now be known as Yoom, and has raised a $15m funding round from investors including former Apple exec Jimmy Iovine and artist/producer (and Billie Eilish’s brother) Finneas O’Connell.

What does Yoom do? It’s a “volumetric capture and immersive content” startup, so it’s helping musicians, sports stars and other entertainers to be filmed and turned into avatars that can be used for augmented and virtual reality, games and other kinds of digital content.

“Yoom is going to bring artists and brands into the metaverse and web3, and that feels really exciting,” said Iovine in a statement.

There is no shortage of companies looking to do this, of course, but Yoom’s ambitions to extend its tech to “any amateur with a smartphone and an idea” are worth watching.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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