It must be the week for music industry veterans who recently left Warner Music to the wrappers off their new startups. Before Scott Cohen unveiled his, former Warner Chappell and Vevo exec Eric Mackay announced his new venture Imbr.
“Since leaving Warner Chappell I’ve been fully focused on building my new fintech company, which aims to simplify global rights payments for songwriters and empowering them to take control of their own careers,” announced Mackay on LinkedIn.
The name comes from the Latin phrase for ‘coming storm’, with the company’s website setting out its ambitions.
“The music industry is broken and songwriters need a radical new approach to grow their careers. We are not a traditional music publisher or collection society,” it claims.
“We put you in complete control by providing the tools to administer your rights on a truly global basis with lightning-fast distributions. No intermediaries, no commitment, no delays. Total transparency!”
We’ll be keen to see how it develops.
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