holly jolene

“Your algorithm’s like a breath of spring, your code is soft like summer rain…” These are NOT the lyrics in a new cover of Dolly Parton’s ‘Jolene’, we hasten to add: it’s very faithful to the original.

It’s the work of artist and AI-explorer Holly Herndon, using the Holly+ ‘digital twin’ that she launched in 2021. The vocals were generated by Holly+ although with plenty of humans involved (from the instrumentation to the development of Holly+ herself) this should not be pigeonholed as an ‘AI cover’. It’s more interesting than that.

“I kept the unusual pronunciations and breathing sounds in the mix as a timestamp, although it is clear from many people’s responses that the spawned singing is already largely indistinguishable,” said Herndon.

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Elsewhere, Emergent Drums, from a company called Audialab, is the latest AI-powered music-making tool aimed at artists and producers. It’s a $149.99 plugin that generates “endless drum samples, all royalty-free” from scratch.

“Drums are just the beginning,” promised Audialab’s Berkeley Malagon in a post on Product Hunt. “We believe the future of creativity is a deep collaboration with AI tools that augment what creatives can do and introduce new creative verbs…”

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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