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Meta reveals Instagram NFT plans and latest creator features


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Instagram has been dabbling with NFTs for a few months now: in May it started testing a feature for a limited amount of people to share NFTs that they had made or bought. Now parent company Meta has revealed how that test is expanding.

“Creators will soon be able to make their own digital collectibles on Instagram and sell them to fans, both on and off Instagram,” it explained. “They’ll have an end-to-end toolkit — from creation (starting on the Polygon blockchain) and showcasing, to selling. People can easily support their favorite creators by buying their digital collectibles directly within Instagram.”

Again, it’s being tested with a small group of creators in the US first, before any global rollout. This was part of a wider announcement of new creator features across Meta’s apps.

It’s expanding subscriptions on Instagram to “all eligible creators in the US”, and expanding Facebook’s ‘Stars’ system (through which people can tip their favourite creators) to more people and to more content.

Also new: “gifts on Instagram” where people will be able to buy Stars within the app, and then send gifts to Reels creators – again, initially with a small group in the US.


Written by: Stuart Dredge