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We’d happily listen to Jimmy Iovine telling anecdotes about his time producing the likes of John Lennon and Bruce Springsteen. Come to Variety’s interview with the industry veteran for those, but stay for the former Apple Music exec’s advice for Spotify and its CEO Daniel Ek.

“I wish the music industry would move laterally, and so should Spotify,” he said.

“Daniel Ek is a terrific pioneer and a talented, talented guy. His company needs to do something else. Music streaming needs to not be just a utility, it needs to have some kind of social element to it, where the artists can interact with the audience.’.

“The two businesses are separated and they shouldn’t be: Music and distribution should be together,” continued Iovine. “Streaming will never be what it can be without social. There has to be some interaction between the artist and the audience. Why do you have to go somewhere else to do it?”

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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