There’s a giant haystack of music out there, with every brand searching for the needles that will work best for their campaigns. Sonic branding and testing firm SoundOut has a new tool that it hopes will help.
It’s called OnBrand, and the company describes it as an AI-powered tool to “predict the granular emotional impact of music, trained on feedback from half a million people”.
Unilever, Global Radio and WPP-owned Scholz & Friends are among the first companies to use the new platform, which can be used to search various music catalogues.
We’ve seen startups like Musiio, Cyanite and AIMS API emerge with technology to automate metadata-tagging and search for catalogues of music. OnBrand is partly in similar territory, not least because SoundOut built its automated tagging system through a partnership with Cyanite.
“Then it uses a further AI layer to map these tags to SoundOut’s emotional DNA map of music, created with the input of over 500,000 consumer surveys and over 12 million datapoints,” explained the company.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…