Anything World raises $7.5m from investors including WMG


Startup Anything World has big ambitions to make it easier for developers and non-techies alike to create 3D worlds. Now it has a big new round of funding to help it grow.

The UK-based company has raised $7.5m in a ‘Series Seed Plus’ funding round whose investors included Warner Music Group, Acrew Capital and Alumni Ventures.

WMG was an existing investor in Anything World, having led its pre-seed funding round in October 2020. The latest round takes the company’s total funding so far to $9.3m.

The startup’s technology combines 3D rendering, AI and voice technologies, with a focus (as it explained in our profile of the company in May 2021) on making it easier to create and populate virtual worlds and games with content.

Today’s funding announcement is accompanied by some product news. First, Anything World is launching a new animation system enabling “rigging and animations for any 3D model at any time”.

Second, Anything World is extending its tools to support Unreal Engine, the popular engine owned by Epic Games. The integration will launch in December. Anything World already supported rival engine Unity, and has said that it plans to expand to Roblox in the future too.

Unreal Engine is being used for a number of music-related metaverse projects, so supporting Epic’s engine could help Anything World’s technology to be used by more labels and artists.

“The capacity for anyone to create immersive and accessible experiences in virtual and 3D worlds has been expanded substantially by this funding round,” said Anything World CEO Gordon Midwood.

Midwood is also one of the speakers at NY:LON Connect 2022, the conference that Music Ally co-runs with Music Biz. He’ll be part of a panel during the January event’s ‘Innovation and Startups’ track.

Written by: Stuart Dredge