The intersection of music and healthcare technology is one of the trends we’ve been tracking recently. The latest example is a UK-based startup called MediMusic, which has just joined the Abbey Road Red music-tech incubator.

The company has been developing technology based on “dispensing music as medicine to reduce anxiety and pain”. How? Through personalised playlists designed for individual patients, based on analysis of the music itself, as well as information on the patient’s history and preferences, and data on their response to the music served up to them.

MediMusic has already tested its service in the UK with Lancashire Teaching Hospitals NHS Foundation Trust, working with patients with dementia.

Abbey Road Red said that besides introducing the startup to its network of industry mentors, it will be working with MediMusic to hone its next set of features, including expanding its ‘bio-markers’ beyond heart-rate, improving its playlist curation, and developing its data identifiers to understand the “medical effects of songs”.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *