uppbeat 2022

Startup Uppbeat emerged early in 2021 as a music licensing service for YouTubers, with a catalogue of 900 cleared tracks and a freemium business model. Just over a year later, it had signed up more than 500,000 users and raised a £4.6m funding round.

Today, Uppbeat is announcing another milestone: a doubling of its userbase to one million creators. To be clear, that’s the number of people signed up to use its platform to license music.

The company’s model currently offers free users four tracks a month (down from 10 in its original launch offer), chosen from 30% of its catalogue, but they can pay a $6.99 monthly subscription to remove the limits.

Update (or should that be Uppdate?!): Uppbeat got in touch to let us know that the limit for free users is still 10 tracks a month: it’s just that the company is running a test sample with different download limits: that’s why it said four when we visited the site as a non-registered user.

Uppbeat said that after reaching the one million milestone, it is investing that funding round in expanding its team and catalogue, and building “a suite of new creator-focused platform features”.

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