Sony Music Africa is giving its backing to a competition for emerging and unsigned artists in Africa.
‘Rising Star’ is the work of Culture Management Group, the parent company of the Afrochella music festival, in partnership with streaming service Audiomack. Now Sony Music is on board for an expansion of the competition.
It involves artists uploading an original song to Audiomack and posting a submission video introducing themselves to fans.
25 will be chosen to go through to a second phase involving workshops on royalties, music marketing, streaming and other industry topics.
They’ll also be posting regular Instagram Reels to encourage Afrochella’s audience to vote them into the top five, who’ll go through to the final phase of the contest.
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