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Dice extends its ticketing partnership with Primavera Sound


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Ticketing firm Dice has extended its partnership with music promoter Primavera Sound. The companies have been working together since 2019, and Dice has sold nearly half a million mobile tickets for Primavera Sound’s events in 2022.

The extension comes as the promoter prepares for a step up in ambitions next year, with a two-weekend festival spread across Barcelona and Madrid, as well as another edition of its event in Porto, Portugal. Dice is already selling tickets for these events through its mobile app.

The announcement follows the partnership last month between Dice and Amazon Music, with the former selling tickets for Amazon’s recently-announced Amazon Music Live Thursday-night concerts series.


Written by: Stuart Dredge