Every quarter, Facebook publishes a report on ‘Widely Viewed Content’ on its service, focusing on what its users in the US are seeing in their news feeds. It’s a useful summary of what kinds of posts are doing well, and how that’s changing over time.
Here’s the report for Q3 2022, which reveals that last quarter, 10.6% of Americans’ Facebook feed content came from pages they followed. That’s a year-on-year decline: in Q3 2021 that percentage was 14.9%. The percentage of people’s feeds accounted for by posts and reshares from friends has also fallen: from 54.4% a year ago to 49.3% now.
So what’s growing? Posts from Facebook groups are now 19.6% of people’s feeds, up from 17.8% a year ago. Meanwhile, the ‘unconnected’ category – that’s “recommendations, which show people content from sources they are not connected to, but we think they might be interested in” – has grown from 11.7% to 15.2%.
Put all this together, and you get a sense of the changing feed: posts from people’s specific networks (friends, pages and groups) are now 76.5% of their news feed, down from 87.1% a year ago. This isn’t just about ‘unconnected’ recommendations though: the proportion of ‘other’ posts (“from less common products, such as Events, and logging discrepancies”) grew from 1.2% to 8.3%.
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