The Christmas season is well and truly underway for music streaming. Mariah Carey is making her way steadily up the charts, and all the services are rolling out their festive content and promotions.
Apple Music, for example, has brought its ‘From Apple Music With Love’ promotion back for the last week of November. Every day, it is releasing a new ‘exclusive gift’ from a popular artist.
Since the promo launched on Friday (25 November) that has included a Boiler Room mix from Fred again… followed by a spatial-audio version of Harry Connick Jr’s ‘Make It Merry’ Christmas album (and accompanying radio show), and a deluxe version of Shania Twain’s ‘Come On Over’ album featuring duets with Elton John, Coldplay’s Chris Martin and Nick Jonas.
Treats from DJ Khaled, John Legend and Sam Smith are promised for the remaining days of the campaign.
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…