Bicep is the latest face of TikTok’s #ElectronicMusic campaign


TikTok has announced its latest music livestream, and it’s coming from Northern Irish duo Bicep. Their 2 December concert at Alexandra Palace in London will be streamed live on TikTok from their account, with fans promised that four new tracks will be debuted during the show.

The event is part of a wider partnership between TikTok and Bicep, which will see the group become the face of the app’s #ElectronicMusic campaign for December.

The concert will be TikTok’s second big genre-hashtagged livestream in the UK following Wet Leg’s concert in London last week, which was streamed under the #AltMusic tag.

A battle of the genres? Well, videos tagged with #AltMusic – which clearly includes plenty of clips that were not part of the specific campaign – had notched up 1.2bn views when the Wet Leg stream was announced. Videos tagged with #ElectronicMusic, with the same caveat, have more than 3.4bn views on TikTok.

The Bicep concert will be streamed worldwide, and Bicep have just over 71,000 followers on TikTok.

Written by: Stuart Dredge