The Middle East and North Africa is one of the ‘high potential’ regions being eyed eagerly by the global music industry. Now there’s a chart tracking the biggest streaming hits there. It’s the work of the IFPI, together with BMAT, analysing data from Anghami, Apple Music, Deezer, Spotify and YouTube.
A new top-20 chart will be announced every Tuesday, with the inaugural rankings this morning topped by Nigerian artist Rema with ‘Calm Down’. A number of artists from the MENA region are featured in this first chart, as well as World Cup tracks, and global artists including Sam Smith and Kim Petras, Shakira and Nicki Minaj.
IFPI said that the chart will be based on data from 13 countries in the MENA region, and noted that it is the “first regional music streaming chart anywhere in the world”.
That does perhaps hint at more to come: Africa, for example, might be an interesting place for the IFPI to roll out a similar project.
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