Spotify Wrapped 2022 is here: end-of-year charts, artist data and more


Apple, YouTube and Deezer did well to get their end-of-2022 recaps out yesterday: Spotify has just launched its annual Wrapped promotion.

As ever, it’s partly an experience created for listeners: a hub within Spotify’s mobile app exploring their habits from 2022. There’s a separate Wrapped microsite for artists and podcasters giving them a range of yearly stats. In both cases, sharing to socials is very much encouraged.

Wrapped also sees the release of Spotify’s end-of-year charts, so we’ll start with the most notable points from those – which remember, cover the period from the start of the year until the end of October.

Bad Bunny is Spotify’s most-streamed artist for the third year in a row, racking up more than 18.5bn streams in the Wrapped period. That’s a huge leap from the 9.1bn streams he recorded to top the rankings in 2021.

Context: he didn’t even put out a new album that year, whereas 2022 saw the release of ‘Un Verano Sin Ti’, which also tops Spotify’s Wrapped 2022 chart of most-streamed albums.

Harry Styles’ ‘As It Was’ topped Spotify’s most-streamed songs chart with 1.6bn streams globally in 2022. Meanwhile, sitting behind Bad Bunny on Spotify’s most-streamed artists chart were Taylor Swift, Drake, The Weeknd, BTS, Ed Sheeran, Harry Styles, Justin Bieber, Kanye West and Eminem.

Yes, only one woman in the top 10. The prominence of Bad Bunny and BTS in the big streaming services’ end-of-year charts reflects a growing diversity of listening in terms of non-English-language music. But the uppermost rankings are still decidedly a male-dominated zone.

So, what does Wrapped 2022 look like for listeners? They’ll be shown their top artists, genres, songs, podcasts and how many minutes they’ve listened for, as well as being given a ‘Listening Personality type’ based on their habits.

(This is all the rage: YouTube Music is also doing the personality assessment thing this year in its 2022 Recap.)

Spotify users visiting the Wrapped hub on their phones will also see merch and upcoming event listings from their top artists, plus the expansion of a feature that launched last year: audio messages from artists.

Then, more than 100 musicians recorded messages to be played to people whose top artists lists they featured in. This year more than 40,000 artists have opted in to the feature, with the messages compiled into video feeds for each listener.

New sharing features include Wrapped cards for messaging apps WhatsApp and Line; a personalised Snapchat lens based on the personality assessments; a line of themed GIFs on Giphy; and a slate of Wrapped-based games, merch and other features on the Spotify Island in Roblox.

The messages and merch are also key parts of Spotify’s ‘Artist Wrapped’ campaign for 2022: the company had already been encouraging musicians to get set up for these features in advance.

As before, artists will also be able to get stats on their streams; shares; total hours streamed; increases in followers, listeners, streams and playlist adds; and their number of ‘top listeners’ (Spotify’s metric for the most engaged fans).

New this year are stats for the most shared lyric, top-selling merch and most-viewed Canvas video. And as with the consumer side of Wrapped, everything is geared towards social sharing, so you can expect to see Wrapped cards all over Instagram, Twitter and other key platforms in the next few hours.

The Wrapped promo has become an annual show of force from Spotify, and while its rivals try to stay out of its way with their own end-of-year campaigns, this week – perhaps we should be branding it as #RecapWeek or something – is now a major moment in the music industry’s calendar.

That said, as Wrapped has got bigger, so the backlash in some quarters has got noisier. We expect to see some artists, and certainly the prominent critics of the streaming economy, use today’s launch as a hook to reiterate their calls for changes to the way streaming pays out for musicians.

Spotify has also published a blog post on Music Ally with further details of Wrapped 2022’s artist features. Read it here, and read our statement on partner content here.

Written by: Stuart Dredge